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"Aequam memento rebus in arduis servare mentem"*

*"Remember always to keep your mind cool during difficult moments"

Who we are

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Alejandro Sanchez Esquivel Alejandro Sanchez EsquivelPrior to joining MediaBrand Alejandro was Promotions Manager for Walt Disney publishing activities in Mexico, General Director of Mediasat Group, and founder and CEO of Samex Publishing (comic books). Alejandro is a graduate with Honours in Business Administration from ITESM (Mexico), MBA IPADE / IESE. He speaks Spanish and English fluently.
No Frame

MARTIN VEDEJ Martin Vedej Martin is an experienced manager in the media sector. Prior to joining MediaBrand he completed a degree in Economics, he has been Director of Sales and Marketing Group Mediafax, Director of Marketing at AAA Auto and Project Manager in Crocodille. He has previously served in executive functions at Ringier CR, the Czech edition of the free newspaper Metro, MIA, in Frontline Management, Ruesch International and Imkomplex. Martin has a Master of Business and Marketing from the University of Bratislava. He speaks fluent Czech, English, Slovak and Spanish and has a high level of German.
No Frame

Carlos Oliva-Velez Carlos Oliva-Vélez Carlos Oliva-Velez is a graduate in Law from the University of Buenos Aires, Bachelor in Management Accounting from the Catholic University of Buenos Aires, and graduated in Advanced Management Program (PAD), in the IAE-IESE Business School. Carlos is an experienced entrepreneur and international business executive who has taken the lead in a series of highly successful business ventures. Prior to joining Media Brand Consulting, Carlos was International Vice President of Metro News International , a global leader in distribution of free newspapers at the time. During his tenure at Metro, Carlos accumulated some of the most important achievements of the group, including successful and profitable launches in Spain and Portugal. Prior to joining Metro, Carlos was founder and CEO of many companies such as La Ley (legal publishing in Latin America and Spain), Papel del Tucumán (newsprint and pulp), Camofior (Pharma), Law & Business (events) and Television Education Network (professional training), many of which were later sold to large international groups. Carlos advises clients in start-up operations, restructuring, international expansion and "governance". He has an extensive network of international business leaders, investors and managers of private equity firms. He speaks Spanish, English, French, Italian and Portuguese .Blog:http://www.olivavelez.blogspot.com/
Rounded Edge

Luisa Fonseca Luisa Fonseca FeLuisa holds a BA Magna Cum Laude from Brandeis University, Waltham, Massachusetts, USA in Political Science and a Master in International Relations from Georgetown University, Washington, DC, USA. She has also done post graduate studies in International Trade. An experienced manager, before joining Media Brand she was Director of the Caico Foundation, a charity involved in cooperation projects for childhood cancer in Spain and Paraguay, International Marketing Manager for Mediasat, Marketing Director of the Spanish edition of the free newspaper Metro where she introduced differential policies relating to international marketing within the group, and Marketing Manager at Ski Comercial. Fluent in Spanish, English and French.
Rounded Edge

Jose Manuel Rodriguez José Manuel Rodriguez Jose Manuel has a degree in Actuarial Science and Finance from the University Miguel Hernandez and an MBA from the ESCP Europe in Paris. He developed his career as CFO in the startup "Red Karaoke." Previously he served as International Director of internal audit and management control at Mediasat Group, SA, and previously as Chief Financial and Internal Control to support the Executive Vice President for Southern Europe and Latin America of Metro International. He has also served on consulting projects for General Motors, Saab Automobile, Microsoft EMEA, GE Access in Spain, Ireland and Holland, respectively. José Manuel speaks Spanish, Catalan, English and French.
Rounded Edge

Diego Oliva-Velez Diego Oliva - VélezDiego graduated from the University of Bath with a Bsc in Politics with International Relations. He has worked as an investment consultant at S.E.I.S.A and as a team co-coordinator for the public relations firm, Weber Shandwick. He speaks Spanish, English and French fluently.
No Frame

Rainer Hampp Rainer HamppPrior to joining MediaBrand Rainer Hampp founded Hampp Consulting in Germany. An entrepreneur who is highly regarded by professionals and managers in the areas of international publishing and printing, he was CEO at Rainer Hampp Media, Stuttgart, Director of Bertelsmann AG, in Spain and USA Director of Arvato AG. He was also a leader in operations in southern Europe, North America and South America. Member of the Battelle Research Institute in Columbus, Ohio, and Frankfurt, Germany. Rainer holds a degree in Electrical Engineering. He speaks fluent German, English and Spanish.
Rounded Edge

Andres Blanquet Rochera Andres Blanquet RocheraAndres holds a degree in psychology from the University of Barcelona and a degree in Law from the University UNED. Having also obtained a Masters in Sales and Marketing from ESIC Andres is an experienced international manager; before joining Media Brand he was Director of Sales at BOWL STOCK (Barcelona). Sales Manager for key accounts in Group Godo / La Vanguardia. PUBLINTERCOM International Sales Director (Italy), Comercial Director at METRO (Madrid), International Trade Directors of Mediasat (Madrid). Hypercholes Comercial Counsellor (Valencia). Andres is fluent in Spanish, Catalan, English and French.
Rounded Edge

Felipe Fragueiro Felipe FragueiroFelipe is an artist. He specialises in design and illustration. He holds a degree in Economics and in Graphic Design and Communication from the University of Buenos Aires. Founder and CEO of a design studio, Chessbrand , enjoys great international prestige. Fluent in Spanish and English.
Rounded Edge

Henry Scott Henry ScottJournalist with outstanding executive position media experience, Henry is currently General Director at interMediator and Gansevoort Media group. In his fifteen years as head of Gansevoort Henry has been the promoter of new developments in the media sector. In 2004, he was responsible for the launch of the edition of free newspaper Metro in New York. Prior to his time at Gansevoort pioneered the application of new concepts in newspapers, overseeing the launch of the New York Times on AOL in 1994. He has been Vice President for New Media / New Products Division of Information Services of the New York Times Company. He also developed and directed the first foreign language edition of The Times, The News in Review, published in Russian from Moscow.
Rounded Edge

Afshin Ardalan Afshin Ardalan Afshin Ardalan has nearly 20 years of experience creating and managing branches for several multinational companies worldwide, with special focus on North America, Europe and Asia Pacific. MBA graduate in IMD school of Lausanne, Switzerland, Afshin spent several years in the far east and worked on the expansion of the offices of a Norwegian company of pharmacists in Australia, New Zealand and several countries in Asia, and managed an extensive network of agents and distributors. As manager of Metro International, a publishing company based in Sweden, Afshin was responsible for strengthening the company's presence and establish new operations in several countries like France and Italy. Afshin also has experience of working for Nestlé's international headquarters in Switzerland, as a project manager in outsourcing business values exceeding 100 million dollars. Afshin is currently in Vancouver, Canada.
Rounded Edge

Gonzalo Novillo Saravia Gonzalo Novillo SaraviaGraduated from the Catholic University of Cordoba, has served as Director of the School of Foreign Trade of BankBoston, as Chief of Staff of the Undersecretary for Industry and Commerce and Associate Director of "Institutional Communication Mora y Araujo." Before, Gonzalo has been Commercial Counsellor to the Argentine Embassy in Spain, Director of External Relations of Gas Natural BAN, Public Affairs Manager at Metrogas and Institutional Relations Manager at the Bank for Investment and Foreign Trade. He is currently Associate Consultant of "Nardelli and Associates" SA specialising in Corporate Communications, Director of Chain Hotels "Amerian" and the Construction Company "Regam" SA, Board member of the Tourist Hotels Association of Argentina SA and Vice Tixel (Public and Environmental Affairs). speaks fluent English and Spanish.
Rounded Edge

- Carlos Oliva-Vélez Remorino - President +info.

- Rainer Hampp - Partner. Central and Northern Europe +info.

- Andres Blanquet Rochera - Director of Operations +info.

- Luisa Fonseca Fe - Director of Marketing +info.

- José Manuel Rodriguez - Director of Financial Analysis +info.

- Diego Oliva-Vélez Cancel - Analista Político +info.

- Felipe Fragueiro - Associate. South America +info.

- Alejandro Sanchez Esquivel - Associate North and Central America +info.

- Henry Scott - Associated. United States +info.

- Afshin Ardalan - Associate. Canada +info.

- Gonzalo Novillo Saravia - Associated - Argentina and Chile +info.

- Martin Vedej - Associate. Czech Republic, Slovakia and Poland +info.

What we do

Media and communications is our world

of new technology by consumers will strongly impact decisions made in an organisation. As firms have no control over the external environment, their success depends upon how well they adapt to the external environment.

A firm's ability to design and adjust its internal variables to take advantage of opportunities offered by the external environment, and its ability to control threats posed by the same environment, determines its success.

Media Brand helps its clients develop the right business capabilities to achieve success in the long term.

The political environment in a country influences the legislations and government rules and regulations under which foreign firms will operate. The economic environment relates to all the factors that contribute to a country's attractiveness for foreign businesses.

Every country in the world follows its own system of law. A foreign company operating in that particular country has to abide with its system of law as long as it is operating in that country.

The technological environment comprises factors related to the materials and machines used in manufacturing goods and services. Organisations’ receptivity to new technology and adoption

Solutions MB

SOLUCIONES MEDIABRAND

STRATEGIC MARKETING

Using strategic marketing techniques we try to understand the current and future needs of our customers, identifying new niche markets, identifying potential market segments, assess the value and interest of these markets, to guide the company to pursue these opportunities and develop an action plan that achieves its objectives. Companies currently operate in a highly competitive market. This requires, therefore, a continuous analysis of the different SWOT variables, not only of our company but also of the competition in the market. In this context, and according to their resources and capabilities, companies should be formulating appropriate marketing strategies that help them adapt to that environment and gain competitive advantage. Strategic marketing is essential for any company in order to survive in a prominent position in the future.But reality tells us otherwise; common sense does not seem to abound in large doses in the business world, so we should not be surprised that only 25 of 100 strategic plans provided by companies are carried out successfully.Therefore, a major concern for corporate strategists is to find the fastest and safest way to create value, understood not only as an outcome that benefits the shareholders of the company, but as something able to satisfy and retain customers, employees and suppliers.

BUSINESS SOLUTIONS

MEDIABRAND BUSINESS SOLUTIONS

BASIS FOR ACTIONThe basis of Media Brand business solutions is governed by 6 key points: 1 .- Analysis And Planning Study Of Trade. Immediate Implementation Of Corrective Measures.2 .- Study Design And Development Of System Of Incentives For The Sales Team By Objectives. 3 .- Training On The Specific Business Of Attracting New Customers And Product Knowledge. 4 .- If Applicable Evaluation Study And Analysis Of The Department Of Telemarketing / Telesales. Corrective Measures And Analysis.5 .- Business Development Plan. Phases. • Study and analysis of commercial project of the network assembly. • Business structure design more appropriate. • Development of business srategy. • Analysis of business strategy competition. • Efficient control and imcompetence detection of strategies and actions 6 .- Business Planning. Goals Definition • Criteria for marking targets, monitoring and analysis of them. • Definition of functions of each component of the commercial structure • Policy-offs of each position of the network or commercial networks. Cost analysis. • Selection and training of each component of the structure. • Study and creation of promotions and special actions. • Commissioning of the entire structure. • Address of the structure for a fixed time period to achieve sales targets.All the actions described above are aimed at companies in the media and communication sectors; in particular on and off line free publications, with commercial activity in the selling of advertising space. Therefore, our international experience and knowledge of how advertising agencies work, or how media large customers and local advertising, is reflected in: - Obtaining better results.- Increased advertising revenue by inserting - And the significant increase in campaign.

PUBLICIDAD Y COMUNICACION

ADVERTISING AND COMMUNICATION

Initially an advertising campaign is impersonal communication because it is directed to a mass of receptors or “audience”Mass communication involves a greater complexity in order to be able to develop interpersonal communication, the latter can arise simply through a dialogue between sender and receiver, but mass communication involves different factors that are not found in normal dialogue. The publicity and communication strategy must be connected to the essential characteristics of each company and its business. An advertising plan without strategic planning and clear objectives to provide turnover means generally an increase in expenses with no return. Our experience in communication and advertising practices allows us to develop the best strategy for each client, while at the same time making sure that the latter reaches all its financial business objectives.

MEDIA

The media landscape has changed and keeps changing. Before we were talking about traditional media, where we find a transmitter and a receiver, where the communication is bidirectional, and the receiver only receives a message. The advent of the Internet has caused a revolution in the communication paradigm. Investment in online media has grown steadily, while investment in offline decreases. Communication has changed radically, no longer about the message sender and receiver, but about conversational partners. Another type of channels that are used within interactive media are the e-mail with e-mailing activities In the same vein we find the mobile, mobile marketing actions are considered "mobile marketing".Today, businesses are changing the way they address their audiences, while before they where focusing their investments on traditional media advertising, now this practice has changed. Every day more companies opt to be present in social media, blogs and join in the conversation that in many cases already exist around their brand. Through sites like Facebook, Twitter, YouTube etc, the brand can get involved in a conversation with each consumer. Through the figure of the Community Manager brand has a face and name in the arena of social media.Companies must be aware that in interactive media the conversation is open in every way and must know how to respond to situations in which the company's reputation can suffer a crisis. We had the example of a crisis in Social Media Kit Kat . Another aspect that can not neglect is the issue of personal and legal problems that can be derived from advertising and interactive marketing.

RELACIONES PUBLICAS

PUBLIC RELATIONS

Public relations are a set of strategic communication activities coordinated and sustained overtime, which are aimed to strengthen ties with different audiences, listening, informing and persuading them to achieve consensus, loyalty and support in actions present and /or future. Public Relations implement negotiation skills, marketing, advertising and management to complement and enhance their performance in the context of a particular social environment and should be studied only with the utmost care so that the sections can be properly interpreted and accepted by different audiences which are leading a public relations program.MediaBrand facilitates relations with public and private entities are an important part in the development of marketing and branding including a company.

STRATEGIC MARKETING
BUSINESS SOLUTIONS
PUBLICIDAD Y COMUNICACION
MEDIA
RELACIONES PUBLICAS

Services

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Desarrollo y Aplicacion Development and ApplicationInnovation and GrowthThe three basic sources of growth in any economy are the growth of resources in production, improvements in the efficiency of resource allocation in all economic activities and innovation to generate new products, new uses for existing products and increases in input use efficiency.MediaBrand supports its customers by providing a clear set of rules to implement appropriate processes and analysis to develop and implement business plans accurately and consistently. Our support enables optimal use and allocation of resources, thus increasing the value of companies.

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Viabilidad y financiacin de Startups Feasibility and financing of startups on and off line The developers and content creators usually present a combination of training and experience in a wide range of fields, both in the media and technology sectors. To keep this industry highly diversified, companies must continually update and improve their skills and knowledge. Good ideas are a scarce commodity. The new content creators must be experts in the investigation of new concepts, experiment with technological tools, keep learning about the different trends and new cultural expressions. Research and analysis of the creative possibilities are part of the work of creating content that requires the world of "new media". From the early stages of implementation of initiatives, Media Brand best professionals help entrepreneurs, providing an objective outside view and with experience. In this way we ensure that business strategy is robust enough and that planning adequately reflects and communicates all key aspects of the initiative. In addition, where appropriate, we collaborate in searching for and identifying investors assuming uninterrupted negotiations with venture capital firms and entrepreneurs until the achievement of objectives.

Marketing para la comunicacin Brand Marketing communication. Brand extensionMarketing is an investment that, if done correctly, should help to increase profits through increased sales of products and services. However, if the results of each marketing action is unknown, how can you tell if a part of that investment is being lost?Brand Media specialises in the creation of econometric models and uses the same techniques to make recommendations on the effectiveness of the media. This includes determining the impact of different investment levels, the contribution of the various elements of marketing mix, and the time to produce the effects of the different campaigns. The findings and exchange of ideas with customers lead to recommendations on the allocation of budgets to TV, radio, print and on-line, as well as what is the timing and adequate geographic dispersion of investment.Brand Media helps its clients identify - through a scientific and proven methodology - the relationship between marketing actions and their effects. Our company works with clients to build optimisation models for investment and setting priorities to help identify activities, products and brands with greater potential, so marketing efforts are directed to the most profitable targets and platforms.Our managing partners were in the late 90's among the pioneers of the promotional activities related to brand extension Brand extension or. These activities result in promotional campaigns, most payments have meant a new source of revenue for the media at a time l advertising revenue and circulation fall.

Creacin de empresas Nuestro programa Entrepreneurship. Our "Startup Engine"Each implementation of a new business has its own unique set of targets, problems and needs - so there's really no two new companies are alike. But there are certain golden rules common to all start-ups to be followed to ensure that entrepreneurship has the best chance of survival.Brand Media has developed a special program called "Startup Engine".Based on personal experience and through our tool we ensure that they meet all the basic requirements for success in new ventures.

Financiacin para el desarrollo Deuda Financing for development: debt versus equityKeep in mind that any form of external financing will always put pressure on the owners of a company. The loans, for example, have to return and shareholders demand high returns on relatively short time. Therefore, a funding strategy for the development or growth must be carefully planned and managed. If possible, you must always look for sources of funding within the business before taking on any external financing. Sometimes this can be done ahead of some sales or finding ways to reduce overhead. If external funding is really the only way to fund the growth strategy, then there are several options to consider: grants, soft loans, bank loans, business angels, venture capital, the Alternative Investment Market (MAB) and other innovative financing formulas.Media Brand offers customers a unique network of contacts in the financial sector, which form a database that can determine the most appropriate investor profile for each project.

Experiencia Experience. Our ClientsArgentina• Clarín. Buenos Aires• La Nación. Buenos Aires• Perfil• Atlántida• AbrilBrasil• Abril• Revista Caras• O Globo• DK• O JOGO• RBS• FOLHA• Media Planet Zero HoraBolivia• Perfil Bolivia• El Diario. La PazChile• El Mercurio. Santiago• El Mercurio.Valparaíso• La Tercera. SantiagoColombiaBogotá• Carvajal• El Tiempo• El Espectador. Bogotá• La República Diario empresarial y financiero.• El Universal. Cartagena• PrinterUSAMiami• Miami Herald• Hispanic Digital• Reader Digest Costa Rica• La Nación. San José• La Prensa. San JoséEcuador• El Comercio. Quito• Diario Hoy.• Cifras Económicas . Quito• El Universo. Guayaquil• Diario Extra. GuayaquilPanamá• El Siglo. Panamá• La Prensa. PanamáPerú• El Sol. Lima• Expreso. Lima• El Comercio. Lima• Gestión Diario de economía y negocios. Lima• Grupo Cultural. LimaMéxico• El Economista• La Jornada• El Universal• Océano• Televisa• Global Media• El Siglo de Torreón• La Reforma• Ciro Ediciones• SLS Revistas Perú• El Sol. Lima• Expreso. Lima• El Comercio. Lima• Gestión Diario de economía y negocios. Lima• Grupo Cultural. LimaVenezuela• El Nacional. Caracas• El Universal. Caracas• Economía Hoy. Caracas• Diario la Hora. Isla Margarita

Transformacin de empresas Transformation of media companies into new environmentsThe widespread adoption of social networks and social media is rapidly changing the way organisations deliver their products and services. To be competitive, organisations need to migrate many of its processes "just-in-time" to the new processes and technologies that ensure the "right time" digital distribution of their products and / or services.This time of digital delivery means connecting with people based on their current interest, the diffusion of processes with digital content and the "micro-sourcing" which allows the dissemination of such targeted marketing campaigns, with superior customer service and improved product research.MediaBrand helps achieve integrated solutions to the practice of social analysis in order to enable organisations to "listen and learn" online content and participate in it based on consumer interest.Our solutions for the collection of online content can create actionable intelligence. Our solutions integrate with internal resources to create architectures 2.0 "at the right time."MediaBrand has the knowledge, methodologies and best practices, and especially the expertise to help companies successfully going through complex situations in the process of transformation.

Estrategias de globalizacin Globalization Strategies in the media sectorGlobalisation is not a random process. It moves forward according to a coherent and well-planned tangible strategy. The strategic vision in the process of globalisation is changing radically.And not the core countries of citizenship or identity. Today, a new world is waking up.In this environment, "nation states" - as the companies they serve - are in a relentless wave of transformation.National interests give way to global loyalties, like global citizenship is promoted as preferable to the narrow view of nationalism, no individual, corporation, or country is immune to this revolution.

La expansin en Amrica Latina Expansion in Latin AmericaBrand Media has extensive experience in some of the world markets, one of which is Latin America, where it has an active network of representatives and links of our associates that help our clients achieve their goals, both nationally and regionally.Latin America is not a single market or contiguous markets, but a collection of different national and regional markets, which vary considerably in their complexity and importance. Mexico and Brazil top the list of business priorities.Mexico, for long-range relations with the United States, a large neighbouring market - and its easy access through international agreements. Brazil due to its dominant size, and especially by the huge commercial potential in the two centres of Sao Paulo and Rio de Janeiro as well as for its role in the trade of MERCOSUR.Today the size of the economy of Latin America is close to two billion GDP, and its population is approximately 500 million people, representing many readers hungry for information and a growing number of advertisers.

MEDIABRAND CUSTOM SERVICES

Development and ApplicationInnovation and Growth

Transformation of media companies into new environments

Globalization Strategiesin the media sector

Expansion in Latin America

Feasibility and financing of startups on and off line

Marketing communication. Brand extension

Entrepreneurship. Our "Startup Engine"

Financing for development: debt versus equity

Experience. Our Clients

Collaborators

PROFESOR GABRIEL GINEBRAManaging Incompetent PeoplePeople and Business Observatory Abat Oliva CEU Universityhttp://gestiondeincompetentes.wordpress.com/
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News

NEWS

VIDEOS

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VOD

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Business Management : What Is International Business?

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Getting into: Harvard Business School

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John Ross - "Doing Business in Latin America"

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Links

LINKS

CONTACT

Contactenos:
email: address: Serrano 78 – 8º Dcha. Madrid 28006 España Tel: (+ 34) 91 578 05 60 Fax: (+ 34) 91 576 16 10 Consell de Cent, 413-415 - 6º Barcelona 08009 España Tel: (+34) 932 659 009 Cell:(+34) 605 781 718

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